Prior to deciding to select what you believe is the perfect color off Pantone Colour Books, stop for a second and consider your audience. This is particularly important if you’re marketing or selling globally instead of locally. The thing is, different colors have different meanings to different people. If you’re unfamiliar with the cultural significance of any certain color the product, brand, or identity you’re promoting might end up failing before it comes with a possibility to pull off! Let’s take a closer look with the cultural significance of color in two of today’s emerging economies.
In China, the colour red is perhaps the most important. No where is that this color more prominent than around the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. Also, it is colour chinese people associate with fire, one of many five elements its people believe create anything that exists in general.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is definitely the color the Chinese associate with another from the five elements, the planet earth, and as a result, this color represents royalty.
In India, the hue red represents something quite different: Purity. That’s as opposed to Western cultures where the color white is used to symbolize purity. Indian brides traditionally wear red gowns and once married their foreheads are adorned with a red dot or tikka, the symbol of commitment. Because the wedding represents 81dexrpky beginning of a union of two individuals, the color red also symbolizes fertility and prosperity. The color green represents the harvest or possibly a new beginning and, as with America, green is symbolic of nature. In India green can also be the color used to honor Islam.
As popular as green is, don’t utilize it if you intend on using the services of Indonesian people. That’s because in Indonesia, green is a forbidden color. In countries with dense jungles like those who work in Latin America, green represents death. But in between East, green may be the hue of luck. In Iran, blue symbolizes immortality and in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting the incorrect color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and make sure you do your research!